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BIT-International Tourism Exchange

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International Tourism Exchange

This annual event at the Milan Fair is the world’s largest exhibition of Italian tourism products and services and includes comprehensive representation from top international operators. It is the number one event in Italy, and one of the foremost international events for the Tourism Sector. Its success is founded on an ability to monitor the market and to listen to and exchange ideas and information with exhibitors and operators. Its winning ‘multi-target’ formula provides four days dedicated to the trade, each one focusing on a specific target. The event takes place in mid-February every year at the new Fiera Milano Trade Halls in the Rho district. 

This year's edition is a turning point with many initiatives aiming to increase the business opportunities of all the participants. BIT is the appointment where you can meet over 2,000 selected sellers within the sphere of hospitality, real estate, tour operating, MICE, transport/carriers, with 700 top international buyers from over 60 countries. Specialist trade professionals dealing in incoming to Italy can gain direct access to the workshop area again this year, by using an appointments agenda fixed online before the exhibition through a business matching system. The days of the show are subdivided according to theme (leisure, culture/food and wine, luxury, MICE/business travel). 

BIT devotes a full day to club operators who choose tourism for passion, have direct knowledge of the product and influence the travel choices of their club members. This will be the sixth workshop and it provides an exclusive opportunity to generate new ideas and create out-of-season tourist packages.

BIT directs its attention to the trade operators, the travel agents and their needs, to make sure that every possible type of business is investigated and developed. Thus more time is dedicated to planning meetings, describing offers and reflecting on ideas that grow out of face-to-face exchange and discussion. This is made possible by the new Tourism Collection, an area dedicated this year exclusively to trade. It is the ideal environment for exchanges between operators and all other professionals connected with the world of tourism. 

The “classic” areas of Italy and The World, dedicated respectively to the Italian regions and to international destinations, are open to the trade and also to the traveling public.

BIT offers exhibitors the possibility of inviting the best top clients from central and southern Italy. BIT offers operators countless contact and matching tools online, first and foremost, the innovative permanent community that hosts information and multimedia videos, to make the relationship between operators and business-makers before and after the show stronger and more effective. 


Milan, Italy

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  • country code: it