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ITB Berlin

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World's Leading Travel Trade Show

The ITB Berlin is the world's largest tourism trade fair. It takes place annually at the Messe Berlin. The whole variety of traveling is present at ITB Berlin: Destinations, tour operators, booking systems, carriers, hotels and all other suppliers who want to embellish their customers' most beautiful weeks of the year. ITB Berlin is THE B2B-Platform for trade visitors and an excellent opportunity to meet business partners and to do business. For all other visitors ITB Berlin is a wonderful possibility to discover the whole world within a few hours.

As a driving force in the travel industry, ITB Berlin gives important impulses to a continuously growing market. Exhibitor sales of about 6 billion Euro and an exhibitor satisfaction rate of 92 percent are evidence enough that supply and demand meet at the right place. With more than 170,000 visitors, among these 108,000 trade visitors, and over 10,000 exhibitors from 180 countries, ITB Berlin is the leading platform of all tourism industry offers.

ITB Berlin Convention, the largest travel industry event of its kind in the world is held parallel with the trade show. The world's largest tourism convention offers unique opportunities to benefit from the expertise of top-notch speakers and to establish new business contacts. The Leading Think Tank of the Travel Industry, the ITB Berlin Convention, offers you once again an up-to-date and visionary convention program on the latest trends and innovative business models in global tourism.

In six auditoriums top-notch speakers from the industry, science and politics will discuss key topics of particular importance to the global tourism industry. All levels of the value added chain are present: Tour operators, booking engines, destinations, airlines, and hotels right through to car rental companies.

Despite its size, ITB Berlin is clearly structured. ITB Berlin enjoys worldwide media recognition and offers comprehensive support for all marketing questions exhibitors might have. Finally, ITB Berlin is organized by an experienced exhibition management company, that successfully faces new aims and objectives again and again – namely the Messe Berlin.

In the exhibition area, trade visitors as well as public visitors have the chance to explore the international travel industry's entire product spectrum. The structure of the exhibition halls is divided into geographic aspects as well as into current market segments. An entire hall is reserved for Trends & Events with Youth Travel, Ecotourism, Experience Adventure, Economy Accommodation, and Travel for disabled people. However, even Training and Employment in Tourism, Travel Technology, Wellness, Culture Tourism, Cruises and the Book World are presented on a grand scale.


Berlin. Germany

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  • country code: de